How Dickey’s Barbecue is cooking up a New Culture


How do you turn a great idea into a successful culture? How do you take the steps to make sure the idea is actionable and understood? How can you ensure it is adopted by the right people at the right time? Perhaps most important, how do you translate the vision of a great idea to the masses? This is something Dickey’s Barbecue recently undertook as it ushered in a new culture and way of doing things at its more than 560 locations. Learn how Dickey’s planned, implemented, and ultimately, transformed the vibe, attitude, and actions of its Pit Crew.

Specifically, in this session, participants will learn:

  • Where to find inspiration for new direction.
  • How to turn a great idea into a culture of action.
  • Why culture matters and how you can influence positive change.